Privacy Policy

Welcome to Tao Le ("we," "our," or "us").

We value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, store, and safeguard your personal information when you visit or use our website and services.

We process your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (EU GDPR), the UK General Data Protection Regulation (UK GDPR), and other applicable privacy legislation.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal data:

1.1 Account Information

  • Full name
  • Email address
  • Telephone number
  • Username
  • Encrypted password

1.2 Order Information

  • Recipient's name
  • Shipping address
  • Contact telephone number
  • Order history
  • Invoice information (where applicable)

1.3 Payment Information

Payments are securely processed by third-party payment providers.

We generally do not store your complete payment card details. However, we may retain:

  • Payment method
  • Payment status
  • Transaction reference number

1.4 Technical Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Operating system
  • Device information
  • Cookies and similar technologies
  • Website usage data
  • Access dates and times

1.5 Customer Support Information

If you contact our customer service team, we may collect:

  • Customer enquiries
  • Email correspondence
  • Live chat records
  • After-sales service records

2. How We Use Your Information

We use your personal data only where necessary and for legitimate business purposes, including to:

  • Create and manage your account
  • Process and fulfil your orders
  • Process payments
  • Arrange shipping and delivery
  • Provide customer support
  • Process returns and refunds
  • Prevent fraud and enhance transaction security
  • Improve our website and services
  • Respond to enquiries
  • Comply with legal and regulatory obligations
  • Send marketing communications where you have given your consent

3. Legal Basis for Processing

Under the GDPR, we process your personal data based on one or more of the following legal grounds:

  • Performance of a contract
  • Compliance with legal obligations
  • Our legitimate interests
  • Your consent
  • Protection of vital interests where applicable

4. Cookies

We use cookies and similar technologies to improve your browsing experience and the functionality of our website.

Cookies help us to:

  • Remember your login session
  • Save shopping cart contents
  • Analyse website traffic
  • Improve website performance
  • Deliver personalised content and recommendations

You may disable cookies through your browser settings; however, certain features of the website may no longer function correctly.

5. Sharing Your Information

We do not sell your personal data.

We may share your information with trusted third parties where necessary, including:

  • Shipping and logistics providers
  • Payment service providers
  • Cloud hosting providers
  • IT service providers
  • Analytics providers
  • Government authorities or regulators where legally required
  • Courts or law enforcement agencies where required by law

All third parties are required to implement appropriate safeguards to protect your personal data.

6. International Data Transfers

Your personal data may be transferred to and processed in countries outside your country of residence where we or our service providers operate.

Where international transfers occur, we implement appropriate safeguards, including where applicable:

  • Standard Contractual Clauses (SCCs)
  • UK International Data Transfer Agreement (IDTA)
  • Transfers to countries benefiting from an adequacy decision
  • Other legally approved transfer mechanisms

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy or as required by law.

Examples include:

  • Account information while your account remains active
  • Order information for accounting and tax compliance
  • Customer support records for service improvement and dispute resolution
  • Information required to comply with legal obligations

Once retention is no longer required, your personal data will be securely deleted or anonymised.

8. Your Rights

Subject to applicable law, you have the right to:

  • Access your personal data
  • Correct inaccurate personal data
  • Request deletion of your personal data ("Right to be Forgotten")
  • Restrict processing
  • Object to processing
  • Receive your personal data in a portable format (Data Portability)
  • Withdraw your consent at any time where processing is based on consent
  • Lodge a complaint with a competent data protection authority

To exercise any of these rights, please contact us using the details below.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data, including:

  • SSL/TLS encrypted communications
  • Encryption of sensitive information
  • Access controls
  • User authentication
  • Firewalls and security monitoring
  • Regular software and security updates
  • Staff confidentiality obligations and data protection training

Although we strive to protect your information, no internet transmission or electronic storage system can be guaranteed to be completely secure.

10. Children's Privacy

Our website is not intended for children under the age of 16.

We do not knowingly collect personal data from children without appropriate parental or guardian consent. If we become aware that such information has been collected, we will delete it as soon as reasonably practicable.

11. Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any significant changes will be published on this page together with the updated "Last Updated" date.

Your continued use of our website after any changes become effective constitutes your acceptance of the revised Privacy Policy.

13. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact us:

Tao Le

Email: taole@newhker.co.uk

14. Complaints

If you believe that we have not handled your personal data in accordance with applicable data protection laws, you have the right to lodge a complaint with the competent supervisory authority in your jurisdiction.

If Tao Le is established in the United Kingdom, you may lodge a complaint with the UK Information Commissioner's Office (ICO). If Tao Le is established in the European Union, you may contact the relevant supervisory authority in the applicable EU Member State.